Search Engine Optimization (SEO)

20 things to consider

Follow Google’s recommendations

The Google Search Engine algorithm is a dictator of websites that should be respected. We live in the age of the World Wide Web and everything we search for we find on Google. This means that if you want people to find your site, then you need to focus on Search Engine Optimization, SEO for short. This simply means that your website must be built and operated within certain guidelines so that you can appear higher in the Google results. It’s all about optimizing your web site to be search-friendly. It directly affects the structure and construction of web pages and all their content, so both technical aspects and content must follow Search Engine rules.

Learn the basics of Search Engine Optimization

If you want to manage a website you really need to know something about Search Engine Optimization and the more you know, the better. Doing well in Search Engine Optimization will save you a lot of time (and money) later, while also boosting your chances of conversion, and your overall exposure to your target market. It should be kept in mind that Search Engine Optimization is not a temporary effort but hard work that can take a long time to pay off. Only a handful of Google employees know exactly how their algorithm works and it changes by about 15% annually.

Here are some things to keep in mind when it comes to Search Engine Optimization:

  1. Learn how to use Google Analytics, so you can learn about how users interact with your website, and what can be improved.
  2. Learn how to use Google Search Console, so you can know about how users reach your website.
  3. Install a SEO plugin to help you out if you have a WordPress site, like RankMath or Yoast.
  4. Have a Sitemap to help Search Engines crawl your website.
  5. Make sure your site is served with a secure TLS / SSL certificate (through HTTPS)
  6. Have a good, fast hosting. Speed matters when it comes to SEO, as Search Engines tend to rank higher those websites that can serve their users faster.
  7. Find out which keywords are important to you and learn how to use them through the content of your page
  8. Label all images with “alt” captions
  9. Put a “meta description” on all pages
  10. Set up Google My Business, especially if your business is targeted at a local market.
  11. Familiarize yourself with “link building”, both within the page and from other pages
  12. Use H1 headings and put keywords in the headline. Remember that you shouldn’t use more than 1 H1 tag per page.
  13. Make sure images are optimized so that they do not slow down on the web. Every byte counts.
  14. Have a clear and descriptive URL.
  15. Keep the text as clear as you can and use short sentences
  16. Make sure the ratio of html text and images is balanced. Words are very valuable to Search Engines.
  17. Buy ads on Google and social media to drive traffic directly to the page.
  18. Make sure your page is as fast as possible, not just the response time. The page needs to be optimized, so no slow JavaScript crawls down the rendering of the page.
  19. Use the free tools available like Google PageInsight or GTMetrics if your website is slow, so you know what to do.
  20. Beware of 4xx error pages and duplicates. No Search Engine likes this.

Conclusion

This is by no means an exhaustive list. It is important to remember that Search Engine Optimization is a combination of technical and material content. Do the basics and do not complicate things too much. The goal of Search Engines is always to match each search with the best possible result. This means that it is likely that the most popular sites that most people have viewed before will come out on top. The most popular sites are not always the coolest articles or the most interesting content. The top search results can simply be articles from very large sources who have spent a lot of money on impressions. In other words, it’s often a good idea to think about it, so the most important factor is the traffic you get and how comfortable users feel on your site (how long they browse, view multiple subpages, etc.).

Emphasize that your content is relevant and interesting. Paid traffic are an important part of Search Engine Optimization today as Google takes into account the popularity of web pages. It can pay a lot to get expert help to improve results. You should however be cautious of offers that promise unreal results (that you appear in the top 10 in search results or similar, this can prove to be a short-lived pleasure that damages your site in the long run. When it comes to search engine optimization, set realistic long-term goals. Do not fall into the trap of thinking that you will automatically appear on the first page of a Google search if your content is good enough and interesting. Success in Search Engine Optimization is achieved primarily through hard work, patience, resourcefulness, organization and creative thinking.

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